Turn Insights into Experiences People Love
User testing, eye tracking, AI insights, and design strategies that turn users into loyal fans.
Eye-Tracking: Shows what users see whey they experience your UI
The Most Loved Products Start With Listening—To Users
Products like Gmail, Spotify, and Airbnb don’t just have users—they have fans. Their success isn’t an accident. It comes from an obsession with the small details that only user testing can reveal, ensuring every interaction feels effortless and engaging. That’s what keeps people coming back.
You have the opportunity to create something your users can’t stop talking about. But that doesn’t happen by guessing— it happens by listening.
Skip this step, and your product risks becoming just another forgotten app. Take it seriously, and you’ll build something people can’t live without.
How we do it
Refine UI with Proven Principles
Enhance usability by applying data-driven design filters like Hick’s Law and Fitts’ Law to reduce friction and guide users seamlessly
Reveal What Captures Attention
Optimize layouts and flows with eye tracking to see exactly where users focus and ensure key actions stand out.
Catch Issues Early / Rapid Testing
Resolve usability challenges quickly by running targeted segment tests to refine interactions and improve task completion
Build Products Users Love to Use
User Testing: Gather real-world feedback by observing users perform tasks, identifying pain points, and refining designs for maximum clarity.
Measure, Improve Continuously
We use heatmaps, session recordings, and usage data to track behavior and proactively optimize your interface as needs evolve.
Data-Driven Design Decisions
We test and compare multiple design variations to determine what works best and ensure ongoing interface optimization
Geneen Roth (New York Times Best Selling Author): new design achieved a 185% increase in audience engagement through strategic segmentation.
GameFace Success: Redesigning GameFace’s platform increased engagement by 300%, setting a new standard for user interaction.
"Our funnel conversion rates skyrocketed after working with this team—truly game-changing results!"
"The most effective funnel we've ever implemented, driving conversions like never before."
"From strategy to execution, they delivered results that exceeded our expectations every time!"
From Redwerks, a company with over 20 years of experience, trusted by clients such as Eckhart Tolle, Harvard Law School, and Cengage.
Three Steps to Build an App Users Love
Uncover what your users need
We’ll work with you to define goals, analyze user behavior, and uncover the obstacles standing between your users and success
Transform data into better experiences
Using tools like eye tracking, live user testing, and design filters, we’ll validate every decision, refining your interface for clarity and ease of use.
See your product thrive
Post-launch, we’ll track real user behavior, run A/B tests, and continue to evolve your design to keep your users engaged and delighted.
Why Our Method Drives Better Apps.
See how our comprehensive, data-driven approach to optimizing websites stands out from traditional methods, ensuring maximum engagement, targeted strategies, and continuous improvement.
| Feature/Process | Our Approach | Traditional Approach |
|---|---|---|
| User Research | In-depth user behavior analysis on every step. | Sometimes: Surface-level insights or assumptions guide the design. |
| Iterative Testing | Ongoing segment testing, eye tracking, and usability reviews at all stages. | Testing happens late (if at all) and often lacks real user feedback. |
| Focus on Details | Apply proven principles (Hick’s Law, Fitts’ Law) to refine every interaction. | Aesthetic decisions dominate, often ignoring usability and task flows. |
| Post-Launch Optimization | Continuous A/B testing, heatmaps, and analytics ensure long-term improvements. | Updates are reactive and sporadic, with little focus on long-term engagement. |
| Scalable Design Systems | Build consistent, reusable components for evolving needs. | No focus on creating scalable, maintainable systems. |
Your Questions, Answered
How long does the process take?
Our timeline depends on the level of involvement you need. A quick consultation or testing session might take a few days, while a full UI/UX design and development project could take weeks to months. We’ll provide a tailored timeline based on your goals.
What if I already have a designer or team?
We can seamlessly integrate with your team—offering consulting, user testing, and process refinement without disrupting your workflow. Think of us as an extra layer of expertise to elevate your project.
Do I need user testing if I already have a design?
Yes! Testing your designs early helps uncover issues before development, saving time and money. Even with an existing design, we can provide rapid feedback and actionable insights to improve usability.
What industries do you work with?
We’ve worked across various industries, including tech, e-commerce, healthcare, and gaming. If you have users, we can help create experiences they’ll love.
What types of user testing do you offer?
We provide a range of testing options, from live segment testing for rapid feedback, to eye tracking and usability experiments for in-depth insights. We tailor the testing approach to your specific needs.p>
Do you provide real users for testing?
Yes, we can recruit users that match your audience profile, or we can work with your existing customer base if preferred. Either way, we ensure the feedback is relevant and actionable.
How does eye tracking work, and why does it matter?
Our AI-powered eye-tracking tools analyze where users naturally focus on your interface. This helps us optimize layouts and ensure key elements, like buttons or CTAs, get noticed.
Can we do testing on prototypes, or do we need a finished product?
We can test both prototypes and finished products. Testing early with prototypes saves time and avoids costly fixes later in development.
What tools and technologies do you use?
We use industry-leading tools like Figma for design, Loop11 and Lisana for user testing, AI-powered eye tracking, and heatmaps for tracking live user behavior.
What if I only need a small part of the process?
That’s fine! Whether you need consulting, testing, or a specific design system, we’re flexible. You can engage us for a single step or the full process.
Can you train my team on user testing and UX principles?
Absolutely. We offer training sessions to empower your team with the skills and tools they need to apply user testing and design best practices independently.
Can you handle the entire project from start to finish?
Yes, we can take care of everything—from initial research and testing to designing UI libraries and delivering a fully functional front-end that integrates with your backend.
What if I just need feedback on my current designs?
We can provide expert evaluations of your designs, backed by user testing and usability principles, to help you refine and improve before launch.
Do you offer ongoing support after launch?
Yes, we provide post-launch tracking and optimization services, including A/B testing, heatmaps, and session recordings, to ensure your product continues to perform well.
How do you track and measure success?
We use metrics like task completion rates, engagement levels, error rates, and user satisfaction scores. Post-launch, we monitor these through analytics tools to track progress.
How much does it cost?
Pricing depends on the scope of the project. We’ll provide a customized quote after learning about your needs, whether it’s a small consultation or a full design and development project.
What’s the ROI of user testing?
User testing reduces rework costs, increases retention rates, and improves user satisfaction. Investing in testing early saves money and drives long-term success.
Why can’t I just rely on my team’s instincts?
Even the best teams can have blind spots. User testing provides data-driven insights that uncover problems and opportunities you might otherwise miss."
How are you different from other UI/UX agencies?
We combine rigorous testing, data-driven design principles, and decades of expertise to create user experiences that aren’t just functional—they’re exceptional.
Why do you emphasize user testing so much?
Testing reveals what users actually do—not what you think they’ll do. This is the foundation for creating intuitive, user-friendly products that succeed.
Discover How to Transform Your Product’s Experience
Let’s talk about your product’s user experience. Whether you need feedback on a prototype, help with testing, or a complete UI overhaul, we’ll help you find the best path forward.
- In our first conversation, we’ll identify opportunities to improve your user experience and discuss how we can help you create something unforgettable.
- Learn how user testing and real-world insights can save time, reduce development costs, and drive user satisfaction.
- Get clarity on the next steps for building a seamless, scalable interface that aligns with your users’ needs and your product goals.
Have questions or need more info? Contact Gregory Thomas at gregory@redwerks.org — replies within one business day, PST (Mon-Fri, 8:30 am - 5:30 pm).